User innovation matters! Examples are given e.g. for Chemicals; so even in my industry. 3M is using lead users. All customers together really know much more about our products than our company. How to access that? How to encourage people to share it?
Creative customers: can we encourage customers/indivuduals to find new ways of using our products?
Lead users: have needs that exceed those of the general market place.
Collaborative work globally: need for coordination and archive mechanism. Need for supplement tools such as decision/voting.
Hack Your Prius exercise: sounds like an interesting approach to source good ideas since it will be difficult anyway to stop people doing so (if looking at it negatively). We recommended Toyota take a passively positive stance. It is important to decide for a certain stance and then act accordingly. Liked to evaluate any collaboration considering the five dimensions that may provide value or create costs:
- Innovation potential
- Disintermediation potential
- Intellectual property loss
- Liability
- Coordination challenge
Often used B-B since better manageable.
Can we apply Open Source to develop new specialty chemicals as a corportate effort? Post ideas on the intranet. Give the framework: Technology, Artifact (what we want to achieve), Group, Process, Governance. People can work on it during their 15%? time they can work on whatever they want.
Apply especially information assets industry: Newspapers, podcats. Users become writers. 1st they'll talk about your product being bad; then they'll try to make it better.
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