Mash-Up's:
Kinderüberraschung is a mash-up example: adding value from the combining of surprise - game - chocolate. In IT mash-up is the combination of single services derived from data mining. The combination is worth more than the single parts.
Look for to combine address and map http://www.local.ch/
Amazon Finnish School example: add value through segmentation and providing added value such as trust, local knowledge. Risk: local brand building not in the interest on Amazon. Will have to sign up an agreement to protect Amazon e.g. mis-using the brand.
Virtual world: 2nd life as an opportunity to be used for focused groups. Interview people and pay them something for it. Wells Fargo used it to train and educate customers.
Don't really see yet the opportunities for my firm.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment